:root {
      --red: #C8102E;
      --stamp-red: #8E1B1B;
      --cream: #F2EBD9;
      --ink: #1A1A18;
      --gold: #B8952A;
      --grey: #7A7A72;
      --light-grey: #E4DDD0;
      --line: #C9C3B5;
      --max: 1100px;
    }

    *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

    body {
      background-color: var(--cream);
      color: var(--ink);
      font-family: 'IBM Plex Mono', monospace;
      font-size: 15px;
      line-height: 1.72;
      overflow-x: hidden;
    }

    body::before {
      content: '';
      position: fixed;
      inset: 0;
      background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'/%3E%3C/svg%3E");
      background-repeat: repeat;
      background-size: 200px 200px;
      pointer-events: none;
      z-index: 1000;
      opacity: 0.45;
    }

    a { color: inherit; text-decoration: none; }

    .top-bar {
      background: var(--ink);
      color: var(--cream);
      font-size: 10px;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      padding: 8px 40px;
      display: flex;
      justify-content: space-between;
      gap: 16px;
      border-bottom: 2px solid var(--red);
      position: relative;
      z-index: 2;
    }

    .site-header {
      border-bottom: 1px solid var(--line);
      background: var(--cream);
      position: sticky;
      top: 0;
      z-index: 100;
    }

    .site-header .wrap {
      width: min(var(--max), calc(100% - 48px));
      margin: 0 auto;
      display: flex;
      justify-content: space-between;
      align-items: center;
      gap: 20px;
      padding: 16px 0;
      flex-wrap: wrap;
    }

    .brand {
      font-family: 'Bebas Neue', sans-serif;
      font-size: 34px;
      letter-spacing: 0.04em;
      line-height: 1;
    }

    .main-nav {
      display: flex;
      gap: 16px;
      align-items: center;
      flex-wrap: wrap;
      font-size: 11px;
      letter-spacing: 0.14em;
      text-transform: uppercase;
    }

    .main-nav a {
      padding: 4px 0;
      border-bottom: 1px solid transparent;
      transition: color 0.18s, border-color 0.18s;
    }

    .main-nav a:hover,
    .main-nav a.active {
      color: var(--red);
      border-color: var(--red);
    }

    .cart-button {
      background: var(--ink);
      color: var(--cream);
      border: 1px solid var(--ink);
      font-size: 10px;
      letter-spacing: 0.14em;
      text-transform: uppercase;
      padding: 10px 14px;
      cursor: pointer;
      transition: background 0.18s, border-color 0.18s;
    }

    .cart-button:hover {
      background: var(--red);
      border-color: var(--red);
    }

    .hero {
      background: var(--ink);
      color: var(--cream);
      padding: 84px 60px 64px;
      position: relative;
      overflow: hidden;
      border-bottom: 6px solid var(--red);
    }

    .hero-inner {
      max-width: 860px;
      margin: 0 auto;
      text-align: center;
      position: relative;
      z-index: 1;
    }

    .hero::after {
      content: '';
      position: absolute;
      right: -60px;
      top: -60px;
      width: 520px;
      height: 520px;
      border: 60px solid rgba(200, 16, 46, 0.08);
      border-radius: 50%;
      pointer-events: none;
    }

    .hero-form-number {
      font-size: 10px;
      letter-spacing: 0.2em;
      color: var(--red);
      text-transform: uppercase;
      margin-bottom: 28px;
      display: flex;
      justify-content: center;
      align-items: center;
      gap: 14px;
    }

    .hero-form-number::before {
      content: '';
      display: block;
      height: 1px;
      width: 40px;
      background: var(--red);
    }

    .hero h1 {
      font-family: 'Bebas Neue', sans-serif;
      font-size: clamp(56px, 10vw, 120px);
      line-height: 0.9;
      letter-spacing: 0.02em;
      margin-bottom: 10px;
      position: relative;
      z-index: 1;
    }

    .hero h1 .accent { color: var(--red); }

    .hero-subtitle {
      font-size: 11px;
      letter-spacing: 0.22em;
      text-transform: uppercase;
      color: var(--gold);
      margin-top: 22px;
      margin-bottom: 20px;
    }

    .hero-deck {
      max-width: 740px;
      font-size: 16px;
      line-height: 1.9;
      color: #C9C3B5;
      border-left: 2px solid var(--red);
      padding-left: 20px;
      margin: 0 auto 36px;
      text-align: left;
      font-style: italic;
      font-family: 'Playfair Display', serif;
    }

    .cta-row {
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 30px;
      flex-wrap: wrap;
    }

    .btn-primary {
      background: var(--red);
      color: var(--cream);
      font-size: 11px;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      border: none;
      padding: 16px 36px;
      cursor: pointer;
      text-decoration: none;
      display: inline-block;
      transition: background 0.2s, transform 0.15s;
    }

    .btn-primary:hover { background: var(--stamp-red); transform: translateY(-1px); }

    .btn-secondary {
      background: transparent;
      color: var(--cream);
      border: 1px solid rgba(255, 255, 255, 0.45);
    }

    .btn-secondary:hover {
      background: rgba(255, 255, 255, 0.08);
      border-color: rgba(255, 255, 255, 0.72);
      transform: translateY(-1px);
    }

    .stamp {
      border: 2px solid var(--stamp-red);
      color: var(--stamp-red);
      background: rgba(142, 27, 27, 0.06);
      font-size: 9px;
      letter-spacing: 0.25em;
      text-transform: uppercase;
      padding: 8px 16px;
      transform: rotate(-2deg);
      display: inline-block;
      opacity: 0.88;
    }

    .rule {
      display: flex;
      align-items: center;
      gap: 16px;
      padding: 0 60px;
      margin: 60px 0;
      color: var(--grey);
      font-size: 10px;
      letter-spacing: 0.2em;
      text-transform: uppercase;
    }

    .rule::before,
    .rule::after {
      content: '';
      flex: 1;
      height: 1px;
      background: var(--light-grey);
    }

    section {
      padding: 70px 60px;
      max-width: var(--max);
      margin: 0 auto;
    }

    .section-label {
      font-size: 10px;
      letter-spacing: 0.25em;
      text-transform: uppercase;
      color: var(--red);
      margin-bottom: 18px;
      display: flex;
      align-items: center;
      gap: 12px;
    }

    .section-label::after {
      content: '';
      display: block;
      height: 1px;
      width: 30px;
      background: var(--red);
    }

    h2 {
      font-family: 'Bebas Neue', sans-serif;
      font-size: clamp(36px, 5vw, 56px);
      line-height: 1;
      letter-spacing: 0.03em;
      margin-bottom: 28px;
    }

    p {
      max-width: 780px;
      color: #3A3A34;
      margin-bottom: 16px;
    }

    ul {
      margin: 0 0 18px 20px;
      max-width: 820px;
      color: #3A3A34;
    }

    li { margin-bottom: 6px; }

    .cover-grid {
      display: grid;
      grid-template-columns: repeat(2, minmax(0, 1fr));
      gap: 12px;
      margin: 28px auto 0;
      max-width: 860px;
    }

    .cover-header {
      max-width: 860px;
      margin: 0 auto;
      text-align: center;
    }

    .cover-header .section-label {
      justify-content: center;
    }

    .cover-card {
      border: 1px solid var(--line);
      background: rgba(255,255,255,0.4);
      padding: 10px;
    }

    .cover-card img {
      width: 100%;
      height: auto;
      border: 1px solid var(--line);
      display: block;
    }

    .cover-card .mini-label {
      font-size: 9px;
      letter-spacing: 0.25em;
      text-transform: uppercase;
      color: var(--grey);
      margin: 10px 0 0;
    }

    .what-grid,
    .deliverables-list {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 0;
      margin-top: 36px;
      border: 1px solid var(--line);
    }

    .what-cell,
    .deliverable-item {
      padding: 30px;
      border-right: 1px solid var(--line);
      border-bottom: 1px solid var(--line);
    }

    .what-cell:nth-child(even),
    .deliverable-item:nth-child(even) { border-right: none; }

    .what-cell:nth-last-child(-n+2),
    .deliverable-item:nth-last-child(-n+2) { border-bottom: none; }

    .what-cell-label,
    .mini-label {
      font-size: 9px;
      letter-spacing: 0.25em;
      text-transform: uppercase;
      color: var(--grey);
      margin-bottom: 12px;
    }

    .what-cell h3,
    .deliverable-item h4,
    .audience-item h4,
    .exclusion-item h4 {
      font-family: 'Bebas Neue', sans-serif;
      letter-spacing: 0.05em;
      margin-bottom: 10px;
    }

    .what-cell h3,
    .deliverable-item h4 { font-size: 22px; }

    .disclaimer-band,
    .pull-quote,
    footer {
      background: var(--ink);
      color: var(--cream);
    }

    .disclaimer-band {
      padding: 50px 60px;
      border-top: 3px solid var(--red);
      border-bottom: 3px solid var(--red);
    }

    .disclaimer-band .inner,
    .not-for-band .inner,
    .deliverables .inner,
    .pull-quote .inner { max-width: var(--max); margin: 0 auto; }

    .disclaimer-band .section-label { color: var(--gold); }
    .disclaimer-band .section-label::after { background: var(--gold); }
    .disclaimer-band h2 { color: var(--cream); }
    .disclaimer-band p { color: #C9C3B5; max-width: 900px; }

    .audience-list {
      margin-top: 36px;
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 0;
      border: 1px solid var(--line);
      max-width: 980px;
    }

    .audience-item {
      padding: 24px 26px;
      border-right: 1px solid var(--line);
      border-bottom: 1px solid var(--line);
      transition: background 0.15s;
    }

    .audience-item:nth-child(even) { border-right: none; }
    .audience-item:nth-last-child(-n+2) { border-bottom: none; }
    .audience-item:hover { background: #EBE4D2; }

    .audience-index {
      font-family: 'Bebas Neue', sans-serif;
      font-size: 28px;
      color: var(--red);
      line-height: 1;
      margin-bottom: 10px;
    }

    .not-for-band {
      background: var(--red);
      color: var(--cream);
      padding: 50px 60px;
      max-width: none;
    }

    .not-for-band .section-label { color: rgba(255,255,255,0.8); }
    .not-for-band .section-label::after { background: rgba(255,255,255,0.5); }
    .not-for-band h2 { color: var(--cream); }

    .exclusion-grid {
      display: grid;
      grid-template-columns: repeat(4, minmax(0, 1fr));
      gap: 18px;
      margin-top: 30px;
    }

    .exclusion-item {
      border-left: 2px solid rgba(255,255,255,0.45);
      padding-left: 16px;
    }

    .exclusion-item h4 { font-size: 20px; }
    .exclusion-item p { color: rgba(255,255,255,0.85); font-size: 12px; }

    .stages-grid {
      display: grid;
      grid-template-columns: repeat(4, minmax(0, 1fr));
      gap: 2px;
      margin-top: 40px;
      background: var(--line);
    }

    .stage-cell {
      background: var(--cream);
      padding: 22px 18px;
      transition: background 0.2s;
      display: block;
    }

    .stage-cell:hover { background: var(--ink); color: var(--cream); }
    .stage-cell:hover .stage-num { color: var(--red); }
    .stage-cell:hover .stage-title { color: var(--cream); }
    .stage-cell:hover .stage-desc { color: #A9A39A; }

    .stage-num {
      font-family: 'Bebas Neue', sans-serif;
      font-size: 34px;
      color: var(--line);
      line-height: 1;
      margin-bottom: 8px;
    }

    .stage-title {
      font-size: 11px;
      font-weight: 600;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      margin-bottom: 6px;
    }

    .stage-desc {
      font-size: 11px;
      color: var(--grey);
      line-height: 1.6;
    }

    .deliverables {
      background: var(--light-grey);
      padding: 70px 60px;
      max-width: none;
      border-top: 1px solid var(--line);
      border-bottom: 1px solid var(--line);
    }

    .deliverable-item {
      display: flex;
      align-items: flex-start;
      gap: 14px;
    }

    .deliverable-icon {
      font-size: 18px;
      line-height: 1;
      padding-top: 2px;
      flex-shrink: 0;
    }

    .pull-quote {
      padding: 80px 60px;
      text-align: center;
      max-width: none;
    }

    .pull-quote blockquote {
      font-family: 'Playfair Display', serif;
      font-style: italic;
      font-size: clamp(22px, 3.5vw, 36px);
      color: var(--cream);
      max-width: 760px;
      margin: 0 auto 22px;
      line-height: 1.5;
    }

    .pull-quote cite {
      font-size: 10px;
      letter-spacing: 0.25em;
      text-transform: uppercase;
      color: var(--gold);
      font-style: normal;
    }

    .final-cta {
      background: var(--cream);
      padding: 90px 60px;
      text-align: center;
      max-width: none;
      border-top: 1px solid var(--line);
    }

    .final-cta h2 {
      font-size: clamp(40px, 7vw, 80px);
      margin-bottom: 20px;
    }

    .final-cta p {
      margin: 0 auto 30px;
      max-width: 760px;
      text-align: center;
      color: var(--grey);
    }

    .spec-table {
      width: min(640px, 100%);
      margin: 24px auto 0;
      border-collapse: collapse;
      text-align: left;
      font-size: 13px;
      background: rgba(255,255,255,0.35);
      border: 1px solid var(--line);
    }

    .spec-table td {
      padding: 10px 12px;
      border-bottom: 1px solid var(--line);
    }

    .spec-table tr:last-child td { border-bottom: none; }

    footer {
      padding: 30px 60px;
      font-size: 10px;
      letter-spacing: 0.15em;
      text-transform: uppercase;
      display: flex;
      justify-content: space-between;
      align-items: center;
      gap: 16px;
      border-top: 2px solid var(--red);
    }

    @media (max-width: 900px) {
      .stages-grid,
      .cover-grid { grid-template-columns: 1fr 1fr; }
      .exclusion-grid { grid-template-columns: 1fr 1fr; }
    }

    @media (max-width: 768px) {
      .hero, section, .disclaimer-band, .not-for-band, .deliverables, .pull-quote, .final-cta, footer {
        padding-left: 24px;
        padding-right: 24px;
      }

      .top-bar {
        padding: 8px 24px;
        font-size: 9px;
        flex-direction: column;
        align-items: flex-start;
      }

      .site-header .wrap {
        width: calc(100% - 32px);
        flex-direction: column;
        align-items: flex-start;
      }

      .main-nav {
        gap: 10px 12px;
      }

      .what-grid,
      .deliverables-list,
      .audience-list,
      .stages-grid,
      .cover-grid,
      .exclusion-grid { grid-template-columns: 1fr; }

      .what-cell,
      .deliverable-item,
      .audience-item { border-right: none; }

      .what-cell:nth-last-child(-n+2),
      .deliverable-item:nth-last-child(-n+2),
      .audience-item:nth-last-child(-n+2) { border-bottom: 1px solid var(--line); }

      .what-cell:last-child,
      .deliverable-item:last-child,
      .audience-item:last-child { border-bottom: none; }
    }